Slide
25
Search Now the Largest Share of Online
Ads
Growth of Search: Marketers are voting with their dollars
•Search
now the most dominant
form of online advertising
•Nearly
3x growth in since start of
2003
•35
searches per user per month in
U.S.
•73% search penetration
Source:
Interactive Advertising Bureau, PricewaterhouseCoopers (September 2004);
comScore (October 2004)
% Online Advertising Revenue
Search
Banners
Classifieds
Sponsorships
Rich Media
Other