1	Jman5 Website Services Presents Google^TM AdWords
2	Agenda Presentation Topics: Introduction to AdWords Google’s Ad Distribution Network Primary Benefits of AdWords Online Advertising Stats and Trends Appendix: Basic AdWords Features
3	Introduction to AdWords
4	What Is Google?
5	What is Google Advertising?
6	What is Google Advertising?
7	Keyword Advertising
8	A Typical AdWords Ad
9	Google’s Ad Distribution Network
10	Google Network Basics – Ad Distribution The Google Network consists of Google sites & partner properties that use Google AdSense to serve AdWords ads These properties include: Search sites, content pages, newsletters, email services & discussion boards
11	Google Network Basics With the Google Network advertisers can: Reach a vast and highly-targeted audience Target ads to search results and relevant Web content Opt-in or opt-out of search and content distribution (default is opt-in for all advertisers) Note: by default, AdWords ads appear on Google.com
12	Ad Distribution Example
13	Benefits of AdWords
14	What Google can do for Advertisers
15	Benefits of AdWords The primary benefits of AdWords include: Reach Cost Timing Flexibility
16	Benefits of AdWords: Reach
17	Google Reaches Global Markets
18	Benefits of AdWords: Cost No minimum spend You choose your own maximum daily spending limit (daily budget) Choose how much you want to spend per click for every keyword Pay Google for users who click on your ad More cost-effective than Yellow Pages, Banner Ads & Direct Mail* Conversion tracking = real-time return-on-investment data
19	Example: How AdWords Can Pay for Itself Increase revenue by reinvesting profit
20	Benefits of AdWords: Timing Ads are continuously matched to Internet users’ interests Ads are placed as buying decisions are made The Result: You reach your audience at the right time, with the right message
21	Example: Ads Show on Relevant Content Pages
22	Benefits of AdWords: Flexibility See your ads on Google quickly Optimize and change your ads continually to increase ROI Target multiple locations and languages
23	Benefits of AdWords: Summary Reach Access to ~80% of Internet users worldwide Cost Low costs for high ROI Pay Google when users click on your ads Timing Ads are seen by users looking to purchase Reach your audience at the right time, with the right message Flexibility Start advertising quickly Unlimited changes, whenever you want You can target ads to the specific location & language of your customers
24	Online Advertising Stats & Trends
25	Search Now the Largest Share of Online Ads
26	Search Advertising is Far More Cost Effective
27
28	Appendix: Basic AdWords Features
29	Basic Features of AdWords Cost-per-click pricing Ad impressions & click-through rates Language & location targeting
30	Basic Definition: CPC
31	Basic Definition: CTR Impression: The appearance of your ad on Google or one of our partner sites
32	CTR Examples
33	Benefits of AdWords – Location & Language Targeting
34	Region/City Targeting Examples Example: you have local flower shops in the San Francisco Bay Area Example: you run a restaurant in Chicago
35	Country Targeting When should you use country targeting? Use if you have national or global customers Example: you ship to the U.S. only. Target your campaign to the U.S.
36	Global Targeting If you have a global business, give your campaigns global exposure Example: If you sell DVDs and have worldwide distribution, you should target your campaign to all countries
37	Customized Targeting Use Customized Targeting to target highly specific areas For example, to reach customers located in an area that cannot be targeted accurately using region or city targeting Example: pizza delivery service